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  • Writer's picturePaula Bruno

The Power of Sustainable and Accessible Design in the Digital World - Part 2

Welcome to the second installment of our interview series focused on Sustainable and Accessible Design. In the previous part of our series, we delved into the world of accessible design, uncovering the incredible potential it holds for individuals with disabilities. We were privileged to hear inspiring stories and real-life examples that shed light on how accessible design can profoundly impact lives.

Absolutely, sustainability is a paramount consideration for all industries, regardless of their size or scale. It has evolved from being a mere buzzword to becoming an integral part of any organization's structure and strategy. Even the smallest businesses to the largest corporations recognize the vital role of sustainable responsibility in today's world.

Evenness, as a company, exemplifies the significance of sustainability as a core principle. In an era where Environmental, Social, and Governance (ESG) criteria are becoming central to decision-making, Evenness stands as a testament to the importance of integrating sustainability into every facet of business operations. Our company is built on the principles of inclusion, accessibility, and sustainability, and we strive to empower individuals and organizations to embrace these values.

ESG and it's components

One of the remarkable aspects of sustainability is its ability to seamlessly integrate with the dynamic Web3 world. In an era of rapid technological advancement and digital transformation, sustainability remains a relevant and practical concept.

Moreover, as ESG criteria become central to decision-making across industries. The Web3 world offers new opportunities for sustainable innovation. It encourages organizations to explore innovative approaches that leverage emerging technologies to address environmental challenges, promote social equity, and enhance ethical governance.

Now, we turn our attention to the equally crucial realm of sustainable design. In this segment, we've had the privilege of speaking with three experts deeply immersed in sustainability. Their insights, experiences, and visions for a more sustainable future are bound to inspire and educate us on the path towards a greener, more environmentally conscious world.

Thomas Southall- Product Designer (UX/UI) Lead at Evenness
Keely Canniff- Metaverse Experience Design & Development at Evenness and Adjunct Professor at Trine University.
Bhuva Shakti- Product, ESG Compliance & Sustainability at Evenness, Sustainable Startups Advisor at Bhuva's Impact Global

Photos of our three experts, Keely Canniff, Bhuva Shakti and Thomas Southall

Now, let's dive into our conversation with our three esteemed interviewees. Our first question sets the stage for an insightful exploration of sustainability and its multifaceted impacts:

What are the key sustainability challenges that digital product designers and developers face today? How can they overcome these challenges to create more environmentally friendly solutions?

In response to the first question regarding key sustainability challenges faced by digital product designers and developers today, Bhuva Shakti highlighted significant environmental concerns. These challenges include the imperative to increase the utilization of renewable energy sources and to curtail greenhouse gas emissions responsibly. To overcome these hurdles and foster more environmentally friendly solutions, she suggested a proactive shift toward alternative energy sources like sunlight, wind, and water within the organizations' work and projects. Additionally, addressing greenhouse gas emissions necessitates a deep consideration of the lasting impact of these gases on our atmosphere. Bhuva emphasized the importance of finding a delicate equilibrium to prevent long-term environmental damage.

Thomas emphasized a holistic approach to sustainability in digital product design, considering ecological realities. He highlighted technical aspects like website loading times and image optimization as key challenges. He defined sustainability as minimizing environmental and social impact while maximizing positive contributions to society and the environment. Thomas recognized that practical challenges, such as project timelines and stakeholder preferences, can pose obstacles when integrating sustainability into digital product design, illustrating the complexity of sustainability considerations in the digital realm.

"Most of the challenges I’ve faced in my work as a UX researcher, is that business parameters are often the walls we hit first. Stakeholders sometimes don’t want to add more time to a project that may require it" - Thomas Southall

Keely's response to the question highlighted sustainability challenges in digital product design, particularly the rapid obsolescence driven by technology's swift evolution, which contributes to e-waste and increased resource consumption. Energy-intensive operations and data centers were also identified as significant concerns. To mitigate these challenges, Keely stressed the importance of collaborative engagement with clients, aiming to understand long-term needs and create durable, adaptable products that promote extended usability, thereby reducing waste and the continuous release of new products.

On the technical side, her recommendations included optimizing for energy efficiency, prioritizing renewable energy sources, and designing modular solutions to enhance the sustainability of digital products.

Famous and important people that fight for sustainability: Mia Mottley, Autumn Peltier, Nemonte Nenquimo, Jennifer Morgan, Michael Mann, Bill McKibben, Saleemul Huq and David Attenborough. To know more about them click here.

In our quest to understand sustainable practices in digital product design, our second question explores the strategies and practices that experts employ to seamlessly integrate sustainability throughout a product's entire lifecycle.

In your experience, what are some effective strategies or practices for integrating sustainability into the entire lifecycle of a digital product, from design and development to end-of-life considerations?

Bhuva emphasized the importance of being guided by key metrics on sustainability, such as renewable energy ratios expressed as percentages, which assess the proportion of renewable energy used in a business or factory compared to the total energy consumption within a quarter. These metrics serve as vital indicators of environmental impact.

Thomas stressed the importance of integrating sustainability from the project's inception. He emphasized the need to collaborate with the team to define sustainability terms and advocated for creating non-human personas representing those affected by the project.

Keely provided a user-centric approach, emphasizing a thorough understanding of user needs to align products accordingly, reducing rapid obsolescence. She highlighted the use of technologies like digital twins and simulations to test ideas virtually, reducing waste and optimizing resources. Keely also stressed the benefits of extended reality for remote client interactions and environmental education. Sustainable ideation, efficient development, and end-of-life strategies were recommended, with a focus on adaptability, modularity, and eco-friendly product disposal or repurposing.

"XR can minimize physical travel, allowing immersive remote interactions and deepening client connections. Additionally, XR can vividly depict environmental impacts, serving as a potent educational tool." - Keely Canniff

As we continue our exploration of sustainability in digital product design, our fourth question invites our experts to share a success story where sustainable practices were successfully integrated into a digital product, leading to substantial positive environmental outcomes. We'll delve into the key factors that played a pivotal role in the success of these sustainable initiatives

Could you share a success story where sustainable practices were implemented in a digital product, resulting in significant positive environmental impact? What were the main factors that contributed to its success?

Bhuva answered showing her own platform, "Bhuva's impact Global". This platform has been designed with sustainability at its core, aiming to create a significant positive environmental impact. "Bhuva's Impact" thrives on education, community collaboration, and eco-conscious technology use. It serves as a beacon for sustainability by providing a wealth of resources, fostering a sense of community, and reducing environmental footprint through digital accessibility.

website Bhuva's impact global
Bhuva's website "Bhuva's Impact Global"

In his response, Thomas shared a personal success story involving the Chicago City budget. The initiative aimed to make the city budget accessible online in a user-friendly manner, incorporating visual data representation to reduce reading time for the average Chicago citizen. This innovative approach not only enhanced accessibility but also contributed to positive environmental impact through reduced paper consumption and resource conservation.

Chicago City Budget website

Keely's success story revolved around the development of an XR electric car prototype for marketing purposes. By leveraging Extended Reality, her team achieved a significant reduction in material waste and energy typically associated with physical prototyping and marketing strategy testing. The XR presentation resonated positively with consumers, highlighting the potential of an affordable electric car. This approach not only fostered a more eco-friendly development process but also heightened consumer awareness and reception. Key contributing factors to this success included adept use of XR technology, collaborative teamwork, a clear sustainable vision, and genuine consumer excitement about affordable green transportation, underscoring the alignment of sustainability with consumer demand for eco-conscious products.

eletric car being charged
Example of an eletric car

As we approach the final question in our exploration of sustainability in digital product design, we turn our focus to the challenge of balancing scalability and sustainability in the ever-expanding digital landscape. We seek insights into the strategies and innovations that can foster the development of sustainable digital ecosystems, ensuring that growth aligns harmoniously with environmentally responsible practices.

As the demand for digital products continues to grow, how can we ensure that scalability and sustainability go hand in hand? What strategies or innovations can support the development of sustainable digital ecosystems?

Bhuva emphasized that establishing robust sustainability metrics and reporting mechanisms, coupled with unbiased and voluntary ESG reporting, were identified as key strategies for embedding sustainability from the product's inception. Additionally, Bhuva pointed to the United Nations' 17 Sustainable Development Goals as a valuable framework to guide sustainability efforts throughout a digital product's lifecycle. Bhuva also highlighted the significance of metrics like Metric Tons by Gas, Operational Safety Indicators, and the integration of ESG considerations into the supply chain.

Thomas emphasized the importance of considering the external impact of a product while striving for technical efficiency, particularly in aspects like loading times. He also highlighted the significance of maintaining an emotional perspective of users, reinforcing the idea that sustainability should encompass not only technical cleanliness but also user-centric experiences. These practices contribute to building sustainable digital ecosystems where scalability is achieved without compromising on environmental responsibility or user satisfaction.

Keely's insights into achieving scalability and sustainability in digital ecosystems encompass several key strategies. First and foremost is the importance of local community engagement, tailoring XR solutions to address specific needs while avoiding overburdening local resources. Transitioning to cloud-based XR reduces hardware demands for users, favoring energy-efficient devices and green-powered data centers. Optimized content creation prioritizes environmental consciousness, minimizing resource-intensive elements. Advocating for recyclable XR device designs promotes sustainable lifecycles. Finally, harnessing XR's immersive capabilities for environmental education fosters a sustainability ethos, emphasizing the real-world impact of eco-conscious choices. These strategies together provide a comprehensive approach to harmonizing scalability and sustainability in the ever-expanding digital landscape.

"Regarding supply chain self-measurement of suppliers, partners, and directors, are not sufficient. It's critical to delve into multiple levels and across geographies to evaluate the intricate production, services, and business processes, ensuring a balanced consideration of quantity and quality data." - Bhuva Shakti

In closing, our exploration of sustainability in digital product design has been a journey through the intricate landscape of environmentally responsible practices in the digital realm. From the foundational importance of holistic sustainability to the tangible success stories and strategies shared by our expert interviewees, Thomas, Bhuva and Keely, we have gained invaluable insights into fostering eco-conscious innovation.

As the demand for digital products continues to soar, the need for scalability and sustainability to coexist harmoniously has never been more critical. The strategies and innovations discussed in our interviews serve as a guiding light toward achieving this balance.

We extend our heartfelt gratitude to our esteemed interviewees, Thomas, Bhuva and Keely, for generously sharing their valuable insights and experiences in the realm of sustainability in digital product design. Their expertise and dedication to fostering eco-conscious practices in the digital landscape are truly commendable. We salute their contributions to creating a more sustainable and user-centric digital future. Thank you for your time and wisdom.


In our quest to champion sustainability in digital product design, we're excited to announce an invaluable opportunity for further exploration and upskilling. Join us at InnoHub: GenAI+, our upcoming bootcamp running from October 3rd to 18th. This immersive experience, organized by Evenness and Women in AI, powered by Qualcomm, and supported by tech communities, promises to be an enriching journey!

It's a unique platform to deepen your understanding of ESG considerations, among other cutting-edge topics. As we've learned from our experts, the fusion of sustainability and innovation is the path forward, and InnoHub offers the knowledge and tools to navigate it. Don't miss this chance to amplify your impact in the digital landscape by weaving sustainability into the fabric of your work. Join us, and together, let's shape a more eco-conscious, user-centric, and sustainable digital future, reserve your spot clicking here.


Are you interested in transitioning into Web3 and approaching it with a focus on accessibility, inclusion, sustainability, and efficiency? Let's book a call to discuss your needs. We are here to make your vision a reality—an extended reality


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