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  • Happy International Women's Day! #inspireinclusion

    Dear Women and Girls, We stand in awe of all of you! We admire the unique blend of strength, resilience, and boundless talent you bring to the table, enriching our communities and inspiring positive change in every corner of the globe. Yet, as we celebrate, we cannot ignore the sobering reality: women continue to face barriers in reaching leadership positions across various sectors. Studies and reality show that women are vastly underrepresented in corporate boardrooms, startup ventures, and investment circles. We see a deep need for collective commitment to #InspireInclusion, fostering environments of mutual respect and support where everyone can thrive. A world that champions diversity, equity, and inclusion. A world where differences are not just tolerated but embraced and celebrated. And a digital world that is accessible and built sustainably for everyone. At Evenness, we see it as our mission. We are privileged to have an exceptional, diverse team and community where women and girls who have joined us on our mission shine with passion. To every one of you, we offer our heartfelt appreciation and admiration. Your intelligence, creative approach, unwavering determination, caring hearts, boundless passion, and excellence in all you do are the very essence of our company and inspire us daily. Our deepest gratitude extends to every woman on our team and Advisory board. We thank you for your steadfast dedication to making the digital landscape more inclusive, accessible, and sustainable alongside us. You are amazing, and we are genuinely thrilled to work alongside you and learn from you. Eve Logunova Parker Founder, Director, and CEO With 15 years of experience collaborating with and consulting Innovation Labs, B2B, and Emerging Tech enterprises on their Communications and Product Go-to-Market strategy, she identified a crucial need to elevate innovation and the digital landscape by fostering accessibility, inclusivity, and sustainability. In 2020, Eve ventured into her entrepreneurial journey by founding Evenness. + TOP100 Web3 Women of the Future; + TOP10 followed AI leaders from the Netherlands; + TOP100 Women to KNOW in America. Ramona M. Parker Co-founder, Director, and Chief Information Assurance & Cybersecurity Officer After 20 years in the Restaurant and Service Industry, Ramona shifted to Information Assurance and Cybersecurity. Combining self-learning, certifications, and a Bachelor’s degree in Cybersecurity & Information Assurance, she's now a Network/Security Technician at General Dynamics Information Technology. Ramona leads Evenness' Digital Trust and Information Security strategy, embodying advocacy for human rights, equality, and inclusion. Bhuva Shakti Co-founder, Director, and Fractional Chief Product and Sustainability Officer With 25 years of experience on Wall Street, leading client transformation programs, and launching tech products in investment banking, capital markets risk, and regulatory compliance sectors, Bhuva brings a wealth of expertise to Evenness. Initially joining Evenness as an early-stage investor and Advisor, Bhuva has now stepped into a leadership role. As of March 2024, she was announced as overseeing Evenness’ product strategy and sustainable practices, aligning with Environmental, Social, and Governance (ESG) compliance and our net-zero commitment. Bhuva holds an MBA from Columbia University and dual degrees in Computer Science and Software Engineering. Sheila Phicil Advisor on Equity Architecture, Inclusion, and the USA Innovation Ecosystem Operating from Boston, she serves as a healthcare leader, social innovator, and member of various boards, focusing on affordable and inclusive healthcare practices. Sheila is deeply committed to improving accessibility in healthcare and online platforms, and equity, advocating for innovative solutions to address systemic challenges. Her extensive experience and dedication make her an invaluable asset to our mission at Evenness. Anne Jungers Innovation Strategy Lead Anne holds a Master of Science in Sustainable Development, specializing in Renewable Energy. Before joining Evenness, she worked as a 3D design consultant in various sectors including infrastructure, nuclear, petrochemical, and pharmaceutical. Over the past two years, Anne has been making strides in the Web3 and Blockchain domains. At Evenness, Anne leads our Innovation Strategy, focusing on Web3 and Web2 value propositions while aligning product and business roadmaps. Paula Bruno Content & Media Relations Manager at Evenness With a keen eye for engaging content, Paula curates compelling posts across social media channels, Media outlets, and our company blog, showcasing Evenness's offerings and exploring diverse industry topics. Paula's innovative ideas and dynamic approach are instrumental in creating awareness around our mission and initiatives while engaging the community to join Evenness in collectively solving the web accessibility and inclusion challenge. Hannah Claus Advisor on AI Ethics, Generative AI & NLP As an AI and Robotics enthusiast, Hannah enjoys designing machines, crafting algorithms, and bringing robots to life. Currently a Research Assistant at Ada Lovelace Institute and a DeepMind Scholar with prior AI research experience at the German Aerospace Center, Hannah is dedicated to advancing progress in Emerging Tech. Her contributions to Evenness are invaluable, ensuring our systems and algorithms are technologically advanced and ethical. Dr. Alessandra Sala Advisor on Artificial Intelligence & Data Science With a remarkable background as Global President of Women in AI, Sr. Director of Artificial Intelligence and Data Science at Shutterstock, and Co-Chair of UNESCO Women for Ethical AI Platform at UNESCO, Dr. Sala's expertise and advice are invaluable to us. Her extensive experience and guidance ensure that Evenness builds its technology in an inclusive, compliant, and ethical way, driving us toward unparalleled success in fulfilling our mission. Prof. Dr. Ingrid Vasiliu-Feltes Advisor on Governance & Operational Excellence Dr. Vasiliu-Feltes is an award-winning CEO of the Institute of Science, Entrepreneurship, and Investments, and Senior Senator & USA Country Director at the World Business Angels Investment Forum (WBAF). She is globally recognized for her achievements in the Innovation & Emerging Tech domains. We highly value her guidance on operational excellence and governance, helping us enhance our digital trust and compliance adherence. Marion Mulder Advisor on Gender-free Tech and Conversational AI Marion advises Evenness on Product Development, adhering to the principles of Sustainable and Inclusive Design, Gender-free Tech, Efficient and Ethical AI, and Human-to-Machine Interactions. She champions Future-driven Tech Blueprints, Scenario Planning, Design Thinking, and Feedback Loops to simplify and enhance technology, prioritizing the human factor above all. Marion's expertise in Conversational AI & Chatbots is also invaluable to our tech vision. Heena Jethwa Advisor on People and Culture, Founding Partner of Circle of Trust. Heena, the founder of and a former Digital Workplace Leader at IBM, is the Founding Partner of Evenness' Circle of Trust, our virtual community for senior executives and Emerging Tech leaders. Bringing a wealth of leadership experience and coaching expertise, Heena advises us on cultivating an engaging, transparent, and passion-centered culture where everyone feels welcomed. Her guidance enriches our team's dynamics, fostering a culture of continuous innovation and inclusivity. . Rajeshwari Siddipeta Back-end Developer Rajeshwari is a dedicated IT professional currently pursuing her Master's degree in Science and Technology at the University of Central Missouri. She specializes in backend development on AWS and excels in crafting robust software applications using core Java, Spring MVC, Spring Boot, Hibernate, log4j, and JUnit Implementation. Rajeshwari is driven by her passion to create a positive impact through building reliable, secure, and inclusive tech architecture. Shreya Reddy Data Maintenance Specialist Shreya is passionate about Computer Science and Data. She is currently pursuing her Master's degree in Computer Science at Auburn University of Montgomery. Her background in computer science, coupled with her enthusiasm for data-driven approaches, positions her as a valuable asset in our quest to optimize processes, enhance efficiency, ensure data reliability, and foster GDPR-compliant innovation within our organization and portfolio of products. Let us honor the trailblazers who have paved the way before us, the extraordinary women who stand among us today, and the future leaders who will carry the torch forward. Happy International Women's Day! Your true allies, Male and Gender-fluid members of Evenness About Evenness: Evenness pioneers accessible cross-platform design for websites, web apps, and immersive experiences. Founded in the Netherlands in 2020, and scaled to the US in 2022, it provides its clients AI-powered infrastructure for accessible and sustainable low-code/no-code design and cross-platform web accessibility compliance, including AR/VR, Spatial Computing, and Gaming. Evenness’ mission is to shape the collaborative landscape of tomorrow through accessible design and sustainable innovation for learning, creating, and connecting. Our business strategy aims to drive sustainable and responsible growth for our clients, their consumers, and ourselves while contributing to a fairer and more socially inclusive digital world. For more information, visit

  • Evenness Appoints Bhuva Shakti as Co-founder, Director, and Fractional Chief Product and Sustainability Officer

    Evenness, an AI-powered infrastructure provider for cross-platform accessible and sustainable design, and web accessibility compliance, including AR/VR, Spatial Computing, and Gaming, today announces the appointment of Bhuva Shakti as a Co-founder, member of the Board of Directors, and fractional Chief Product and Sustainability Officer, effective March 1st, 2024. Evenness is dedicated to shaping the collaborative and inclusive landscape of tomorrow through low-code/no-code accessible and sustainable design of web interfaces and interactive experiences. The company's impact strategy focuses on minimizing the web accessibility divide by developing innovative products and solutions that are environmentally friendly and tailored to the unique health profiles of internet users for learning, creating, and connecting. By utilizing Generative AI and Dynamic Data, and prioritizing Net Zero architecture, Evenness supports its Web2 and Web3 clients in analyzing, improving, and monitoring user experience and engagement, while becoming fully adherent to Web Accessibility standards and mitigating litigation risks. “With sustainable architecture and design among the foundational pillars for web accessibility, Bhuva Shakti’s appointment reflects the increasing importance of the chief product and sustainability officer's role in achieving net-zero outcomes and driving growth,” - Eve Logunova-Parker, Founder and CEO at Evenness. With a remarkable 25-year tenure on Wall Street, an MBA from Columbia University, and two graduate diplomas in Computer Science and Software Engineering, Bhuva Shakti has steered large-scale client transformation programs and spearheaded the launch of numerous technology products in the investment banking, capital markets risk, and regulatory compliance sectors. She will assume responsibility for Evenness’ product strategy and sustainable practices, aligned with Environmental, Social, and Governance (ESG) compliance, and the net-zero commitment. Prior to her new appointment, Bhuva Shakti has been involved with Evenness since its inception, initially as an early-stage investor and Advisor. In addition to her new role at Evenness, Bhuva Shakti serves as a Startups Advisor and Impact Investor at the World Business Angels Investment Forum (WBAF), a G20 collaboration for science, technology, and innovation that empowers global economies and expands financial inclusion. She also serves as the Chief Ethics & Culture Officer and global management board director at Women in AI, a non-profit community of leaders in artificial intelligence and data science aligned with United Nations Sustainable Development Goals. Bhuva Shakti’s appointment as a Co-founder, member of the Board of Directors, and fractional Chief Product and Sustainability Officer marks a significant milestone in Evenness's journey. Her expertise and leadership are set to propel Evenness forward in its mission of shaping a more inclusive and sustainable future. To ask questions and learn about Evenness’ strategy forward, we invite you to attend a webinar with Bhuva Shakti, scheduled for March 13th, 2024. RSVP here: LinkedIn For media inquiries or further information, please contact: Paula Bruno +1.424.466.0029 About Evenness: Evenness pioneers web accessible cross-platform design for websites, web apps, and immersive experiences. Founded in the Netherlands in 2020, and scaled to the US in 2022, it provides its clients AI-powered infrastructure for accessible and sustainable low-code/no-code design and cross-platform web accessibility compliance, including AR/VR, Spatial Computing, and Gaming. Evenness’ mission is to shape the collaborative landscape of tomorrow through accessible design and sustainable innovation for learning, creating, and connecting. Our business strategy aims at driving sustainable and responsible growth for our clients, their consumers, and ourselves, while contributing to a fairer and more socially inclusive digital world. For more information, visit

  • Global Digital Pride Amsterdam and Atlanta: A Virtual Celebration of Love, Unity & Respect!

    Fostering inclusivity, diversity, and unity is crucial in today's world. To enhance human connections through respect, open-mindedness, and creativity, we've collaborated with Choice LGBTQIA+ for two extraordinary Pride events in the metaverse: Global Digital Pride Amsterdam & Atlanta. Created by skilled and dedicated LGBTQIA+ volunteers and allies, these spaces radiate color, vibrancy, energy, and, above all, love and respect. 👏🏽👏👏🏼Please give a loud round of applause to the creators: ​Lawrence Kudria, Marzio Camasso, Thomas Southall, Hannah Mekke, Paula Bruno, Heather Gibbons, Chey Mayer, Keely Canniff, Rafael Carpinetti, Nandita Kohli, Natalia Mallia, Nicholas Pearson, Eve Logunova-Parker and Alexander Aleksashev-Arno. "Celebrating Pride in a metaverse offers us a vibrant new way to unite, liberate and illuminate our shared journey toward love, acceptance and equality."- Alexander Aleksashev-Arno, founder of Choice LGBTQIA+ USE CASE 1: GLOBAL DIGITAL PRIDE - ATLANTA On October 13th-14th, Atlanta celebrated its Pride physically, with Global Digital Pride Atlanta serving as a virtual kick-off to the physical event, organized on October 12th, 2023. With the unwavering support of our partners, including CHOICE LGBTQIA+, INMO, SVTV Network, and OUT Georgia Business Alliance, we embarked on this journey with renewed enthusiasm. Interactive Virtual Experience, Accessible From Any Device Global Digital Pride Atlanta was a heartwarming and impactful event that surpassed expectations. Following the success of Global Digital Pride Amsterdam (read below), we aimed to elevate the experience even further. The virtual space offered interactive activities, including: rollerblading, collectible 3D assets & NFTs, riding a colorful Ferris Wheel, uprising lanterns, vogue dancing, joining Dykes on Bikes for a photo on a bike, a gallery exhibition of the Atlanta's LGBTQIA+ history, celebrating progress and inspiring future advocacy. Inspiring Speakers & Community Members The event featured inspiring speakers: 🌈Sheri Johnson, CEO // SVTV Network 🌈Chris Lugo, Executive Director // OUT Georgia Business Alliance 🌈Mindy Dawn Friedman, Visual Activist, Model, Sr Producer Innovation X Inclusion // Halo Media LLC 🌈Heather Gibbons, Co-founder & Managing Director // INMO 🌈Grant Henry, Bar Owner & Resident Artist // Sister Louisa's CHURCH in Atlanta & Athens 🌈Alexander Aleksashev-Arno, Founder // Choice LGBTQIA+ 🌈Eve Logunova-Parker, Founder & CEO // Evenness A Moment of Silence A Moment of Silence, led by Heather Gibbons, Co-founder & Managing Director of INMO (based in Georgia, USA), and Alexander Aleksashev-Arno, Founder of Choice LGBTQIA+ (based in Israel), paid respects to those facing hardships such as hate, war conflicts, violence, and various forms of injustice. Recent events in places like Israel and Ukraine remind us of the importance of recognizing our shared humanity, regardless of our backgrounds, identities, or ethnicities. After paying tribute to the LGBTQIA+ victims, participants were inspired by the words of Mindy Dawn Friedman, Visual Activist, Model, Senior Producer of Innovation and Inclusion at Halo Media LLC, and Grant Henry, Bar Owner & Resident Artist at Sister Louisa's CHURCH in Atlanta & Athens. Dancing & Networking And then we hit that virtual dance floor ;) “Pride is crucial to celebrate the LGBTQIA+ community, such that the members can be themselves and be an inspiration for all, queer and straight,” - Michiel Kolman, Co-Chair Workplace Pride, Chair Inclusive Publishing IPA Gamification & Collectible NFTs Our partnership with Near and Jian Costa from ViaNFT added excitement through a unique NFT treasure hunt, showcasing the power of unity in the digital age. These NFTs serve as tangible reminders of the community spirit at Global Digital Pride Atlanta. For details on creating a digital wallet and exploring the NFT world, refer to the image below. Join the journey to connect with meaningful digital artifacts commemorating this remarkable event - click here to enter the space. Work & Fun Behind the Curtains: Thank you, the Team of Creators! USE CASE 2: GLOBAL DIGITAL PRIDE - AMSTERDAM On August 10th, we hosted Global Digital Pride Amsterdam in partnership with Choice LGBTQIA+, transforming the metaverse into a celebration of diversity and love. Created by LGBTQIA+ community members and allies, this immersive experience set the stage for an unforgettable celebration. In our virtual space, the audience was in for an unforgettable experience. It was a world where the boundaries of reality blurred, and the spirit of Pride was felt in every pixel. Here, we offered gamified adventures that turned into incredible fun for all. You can experience the immersive space by clicking here. Gamification & Interactive Experiences Quests became thrilling journeys, taking participants on an exploration of self-discovery, camaraderie, and celebration. Swimming was a symbol of the freedom to be oneself and to move forward with pride, once united. Perhaps, one of the most sensational experiences was voguing, a dance that ignited the virtual dance floor with energy and charisma. Thanks to DJ Raphaella Brown, everyone gave it their all, showing off their incredible dancing moves, take a look: Amsterdam LGBTQIA+ History Exhibition Virtual Amsterdam also provided a glimpse into LGBTQIA+ history in the Netherlands, showcasing the community's resilience. By highlighting their history and values, we ensure that the struggles, achievements, and diverse experiences of the LGBTQ+ community are acknowledged and respected. This visibility not only fosters inclusivity but also inspires and empowers individuals to embrace their identities and contribute to a more accepting and equitable society, both within the metaverse and beyond. "As an inclusive fashion marketplace, we are witnessing the rise of gender-inclusive brands being active in both physical retail and virtual spaces, which is a positive evolution. This trend, driven by younger generations , is scaling and confirming a shift in behavior and acceptance in society at large." - Ash Anandani, CEO of DearMx Inspiring Speakers & Community Sharing The event's speakers shared inspiring personal journeys, highlighting progress and urging continued action. 🦄 Michiel Kolman, Co-chair of Workplace Pride, Chair of Inclusive Publishing 🦄 Marion Mulder, Digital Strategist & Founder of MuldiMedia, Chair of the Gaykrant Foundation 🦄 Mickey van Helden, Global/EMEA Inclusion, Diversity & Equity Manager at Baker McKenzie 🦄 Tori Anneke Camporeale, Owner of the iconic Drag Show Bar "Lellebel" 🦄 Ash Anandani, CEO of DearMx, an inclusive fashion brand 🦄 Vincent Mans, Artist & Owner of De.Studio Amsterdam "Advocating for inclusive technology, I see parallels between the LGBTQIA+ community and data. In both, there are binary and non-binary aspects, emphasizing the need for gender-free, transparent, and inclusive virtual solutions. I believe ethically developed Web3, AI, and the Metaverse can create a more diverse and equitable digital landscape by fostering belonging and representation." - Marion Mulder, Founder of MuldiMedia Work & Fun Behind the Curtains: Thank you, the Team of Creators! Both events were truly incredible, moments where joy, love, and acceptance thrived in the virtual world. Excitement and happiness emanated from every corner of our digital space, creating a celebration that crossed borders and connected hearts and souls. We extend our heartfelt gratitude to everyone who made these events possible - the creators who brought the magic to life, the speakers who shared their stories, the partners who joined hands in unity, and, of course, each and every person who became a part of this journey. It's because of all of you that we were able to create a safe, joyous, and inclusive environment where diversity was celebrated, and love shone brightly. Together, we've proven that even in the digital realm, we can make the world a better and more inclusive place. Thank you for being a part of these remarkable celebrations, and here's to many more moments of love, unity, and happiness to come. ---------- Are you interested in transitioning into Web3 and approaching it with a focus on accessibility, inclusion, sustainability, and efficiency? Let's book a call to discuss your needs. We are here to make your vision a reality—an extended reality

  • Immersive Innovation: How AR, VR and Innovative Techonologies Are Reshaping Our World.

    In the ever-evolving landscape of Web3, the digital realm is undergoing a transformation that is reshaping the way we interact with technology, art, and entertainment. With the rise of generative AI, creativity has surged to new heights, and accessibility has expanded to include a wider range of individuals. This dynamic shift has breathed new life into Augmented Reality and Virtual Reality technologies, catapulting them beyond the realm of static images and paving the way for immersive experiences that span across museums, theaters, gaming, musicals, and much more. Museums are no longer confined to the limitations of physical space and static exhibits. AR and VR technologies have ushered in a revolution, turning museums into interactive wonderlands. Visitors can now explore historical eras, wander through ancient cities, or witness long-extinct creatures come to life—all through the lens of AR and VR. The blending of the physical and digital worlds creates an immersive educational experience that captivates and enlightens. Take a look at the video below, where AR was used for paintings and artwork in a gallery in Slovakia. The Theater and Park industry has embraced AR and VR to create breathtaking spectacles. Productions now transcend the boundaries of a traditional stage, immersing audiences in captivating narratives. With VR headsets, viewers can find themselves in the midst of epic battles, explore enchanting worlds, and become integral characters in the story. This marriage of technology and the arts takes the concept of "live performance" to a whole new level. Look at this incredible immersive experience on a Dinosaur Park! While Gaming has always been at the forefront of AR and VR innovation, the latest advancements have taken gaming to previously unimaginable heights. Players can step into the shoes of their avatars, traverse boundless virtual landscapes, and interact with their environments in ways that blur the line between the real and the digital. It's not just about playing games; it's about living them. In the realm of Cinema, filmmakers are now leveraging AR to craft immersive narratives that blur the boundaries between the screen and reality. Picture yourself watching a suspenseful thriller where, through your AR headset, hidden clues and messages become visible, allowing you to engage with the story in unprecedented ways. AR also enhances the movie-going experience by providing interactive content before the film starts, such as behind-the-scenes footage and interactive quizzes, elevating anticipation and engagement. For example, in the video below, Disney+ short film 'Remembering' offers an AR experience through a smartphone app, exclusively for iOS. Using Apple's ShazamKit technology, the app syncs with audio cues in the film, triggering a 10-second countdown before the AR experience begins. Restaurants are being revolutionized by AR experiences. Imagine using your phone to bring restaurant menus to life. Instead of static descriptions, you can see 3D representations of dishes, watch cooking demos, or get real-time nutritional info. AR can also transform restaurant ambiance, projecting dynamic decor and helping overcome language barriers. Dining out with AR isn't just about visuals; it's about creating immersive culinary adventures that engage all your senses, promising to redefine the way we dine. Take a look on some examples: Musicals and Shows are undergoing a transformative journey with AR and VR. Audiences can now be transported to enchanted worlds where music and visuals harmonize seamlessly. Imagine attending a musical where you are not just an observer but an active participant, dancing alongside characters and feeling the music resonating in your very core. AR and VR technology elevate musicals into multisensory experiences that leave an indelible mark. One great example was the first ever show by U2 on the Sphere Las Vegas, on Oct 1st, 2023, bringing to the audience an incredible experience! Take a look on the bests shots from the show, below: AR and VR are not limited to just entertainment; their applications are expanding across various sectors, from education to healthcare. These technologies are being used for medical training, therapy, architectural visualization, and much more. They empower us to learn, heal, and create in entirely new ways. For examples, we can take elderly people to places they can no longer visit themselves, by introducing them to virtual reality concept and getting them into exciting and immersive experiences, as the video below shows: These technologies are on an unstoppable trajectory of improvement. The way we interact with them will continue to shape our daily lives in profound ways. These innovations are poised to redefine how we connect with one another, how we shop, how we entertain ourselves, and much more. Yet, as we embrace this exciting future, it's worth pondering: How much is enough? Can we ever reach a limit to human innovation and creativity, or will we persist in pushing the boundaries of what's possible? The answer to these questions lies in our relentless pursuit of progress and our boundless imagination. As we navigate this ever-evolving landscape of AR and VR, one thing is certain—we are on an exhilarating journey into uncharted territory, where the only constant is change itself. In our quest to champion sustainability in digital product design, we're excited to announce an invaluable opportunity for further exploration and upskilling. Join us at InnoHUB: GenAI+, our upcoming bootcamp running from October 3rd to 18th. This immersive experience, organized by Evenness and Women in AI, powered by Qualcomm, and supported by tech communities, promises to be an enriching journey! It's a unique platform to deepen your understanding of ESG considerations, among other cutting-edge topics. As we've learned from our experts, the fusion of sustainability and innovation is the path forward, and InnoHUB offers the knowledge and tools to navigate it. Don't miss this chance to amplify your impact in the digital landscape by weaving sustainability into the fabric of your work. Join us, and together, let's shape a more eco-conscious, user-centric, and sustainable digital future, reserve your spot clicking here. ---------- Are you interested in transitioning into Web3 and approaching it with a focus on accessibility, inclusion, sustainability, and efficiency? Let's book a call to discuss your needs. We are here to make your vision a reality—an extended reality

  • The Power of Sustainable and Accessible Design in the Digital World - Part 2

    Welcome to the second installment of our interview series focused on Sustainable and Accessible Design. In the previous part of our series, we delved into the world of accessible design, uncovering the incredible potential it holds for individuals with disabilities. We were privileged to hear inspiring stories and real-life examples that shed light on how accessible design can profoundly impact lives. Absolutely, sustainability is a paramount consideration for all industries, regardless of their size or scale. It has evolved from being a mere buzzword to becoming an integral part of any organization's structure and strategy. Even the smallest businesses to the largest corporations recognize the vital role of sustainable responsibility in today's world. Evenness, as a company, exemplifies the significance of sustainability as a core principle. In an era where Environmental, Social, and Governance (ESG) criteria are becoming central to decision-making, Evenness stands as a testament to the importance of integrating sustainability into every facet of business operations. Our company is built on the principles of inclusion, accessibility, and sustainability, and we strive to empower individuals and organizations to embrace these values. One of the remarkable aspects of sustainability is its ability to seamlessly integrate with the dynamic Web3 world. In an era of rapid technological advancement and digital transformation, sustainability remains a relevant and practical concept. Moreover, as ESG criteria become central to decision-making across industries. The Web3 world offers new opportunities for sustainable innovation. It encourages organizations to explore innovative approaches that leverage emerging technologies to address environmental challenges, promote social equity, and enhance ethical governance. Now, we turn our attention to the equally crucial realm of sustainable design. In this segment, we've had the privilege of speaking with three experts deeply immersed in sustainability. Their insights, experiences, and visions for a more sustainable future are bound to inspire and educate us on the path towards a greener, more environmentally conscious world. Thomas Southall- Product Designer (UX/UI) Lead at Evenness Keely Canniff- Metaverse Experience Design & Development at Evenness and Adjunct Professor at Trine University. Bhuva Shakti- Product, ESG Compliance & Sustainability at Evenness, Sustainable Startups Advisor at Bhuva's Impact Global Photos of our three experts, Keely Canniff, Bhuva Shakti and Thomas Southall Now, let's dive into our conversation with our three esteemed interviewees. Our first question sets the stage for an insightful exploration of sustainability and its multifaceted impacts: What are the key sustainability challenges that digital product designers and developers face today? How can they overcome these challenges to create more environmentally friendly solutions? In response to the first question regarding key sustainability challenges faced by digital product designers and developers today, Bhuva Shakti highlighted significant environmental concerns. These challenges include the imperative to increase the utilization of renewable energy sources and to curtail greenhouse gas emissions responsibly. To overcome these hurdles and foster more environmentally friendly solutions, she suggested a proactive shift toward alternative energy sources like sunlight, wind, and water within the organizations' work and projects. Additionally, addressing greenhouse gas emissions necessitates a deep consideration of the lasting impact of these gases on our atmosphere. Bhuva emphasized the importance of finding a delicate equilibrium to prevent long-term environmental damage. Thomas emphasized a holistic approach to sustainability in digital product design, considering ecological realities. He highlighted technical aspects like website loading times and image optimization as key challenges. He defined sustainability as minimizing environmental and social impact while maximizing positive contributions to society and the environment. Thomas recognized that practical challenges, such as project timelines and stakeholder preferences, can pose obstacles when integrating sustainability into digital product design, illustrating the complexity of sustainability considerations in the digital realm. "Most of the challenges I’ve faced in my work as a UX researcher, is that business parameters are often the walls we hit first. Stakeholders sometimes don’t want to add more time to a project that may require it" - Thomas Southall Keely's response to the question highlighted sustainability challenges in digital product design, particularly the rapid obsolescence driven by technology's swift evolution, which contributes to e-waste and increased resource consumption. Energy-intensive operations and data centers were also identified as significant concerns. To mitigate these challenges, Keely stressed the importance of collaborative engagement with clients, aiming to understand long-term needs and create durable, adaptable products that promote extended usability, thereby reducing waste and the continuous release of new products. On the technical side, her recommendations included optimizing for energy efficiency, prioritizing renewable energy sources, and designing modular solutions to enhance the sustainability of digital products. Famous and important people that fight for sustainability: Mia Mottley, Autumn Peltier, Nemonte Nenquimo, Jennifer Morgan, Michael Mann, Bill McKibben, Saleemul Huq and David Attenborough. To know more about them click here. In our quest to understand sustainable practices in digital product design, our second question explores the strategies and practices that experts employ to seamlessly integrate sustainability throughout a product's entire lifecycle. In your experience, what are some effective strategies or practices for integrating sustainability into the entire lifecycle of a digital product, from design and development to end-of-life considerations? Bhuva emphasized the importance of being guided by key metrics on sustainability, such as renewable energy ratios expressed as percentages, which assess the proportion of renewable energy used in a business or factory compared to the total energy consumption within a quarter. These metrics serve as vital indicators of environmental impact. Thomas stressed the importance of integrating sustainability from the project's inception. He emphasized the need to collaborate with the team to define sustainability terms and advocated for creating non-human personas representing those affected by the project. Keely provided a user-centric approach, emphasizing a thorough understanding of user needs to align products accordingly, reducing rapid obsolescence. She highlighted the use of technologies like digital twins and simulations to test ideas virtually, reducing waste and optimizing resources. Keely also stressed the benefits of extended reality for remote client interactions and environmental education. Sustainable ideation, efficient development, and end-of-life strategies were recommended, with a focus on adaptability, modularity, and eco-friendly product disposal or repurposing. "XR can minimize physical travel, allowing immersive remote interactions and deepening client connections. Additionally, XR can vividly depict environmental impacts, serving as a potent educational tool." - Keely Canniff As we continue our exploration of sustainability in digital product design, our fourth question invites our experts to share a success story where sustainable practices were successfully integrated into a digital product, leading to substantial positive environmental outcomes. We'll delve into the key factors that played a pivotal role in the success of these sustainable initiatives Could you share a success story where sustainable practices were implemented in a digital product, resulting in significant positive environmental impact? What were the main factors that contributed to its success? Bhuva answered showing her own platform, "Bhuva's impact Global". This platform has been designed with sustainability at its core, aiming to create a significant positive environmental impact. "Bhuva's Impact" thrives on education, community collaboration, and eco-conscious technology use. It serves as a beacon for sustainability by providing a wealth of resources, fostering a sense of community, and reducing environmental footprint through digital accessibility. In his response, Thomas shared a personal success story involving the Chicago City budget. The initiative aimed to make the city budget accessible online in a user-friendly manner, incorporating visual data representation to reduce reading time for the average Chicago citizen. This innovative approach not only enhanced accessibility but also contributed to positive environmental impact through reduced paper consumption and resource conservation. Keely's success story revolved around the development of an XR electric car prototype for marketing purposes. By leveraging Extended Reality, her team achieved a significant reduction in material waste and energy typically associated with physical prototyping and marketing strategy testing. The XR presentation resonated positively with consumers, highlighting the potential of an affordable electric car. This approach not only fostered a more eco-friendly development process but also heightened consumer awareness and reception. Key contributing factors to this success included adept use of XR technology, collaborative teamwork, a clear sustainable vision, and genuine consumer excitement about affordable green transportation, underscoring the alignment of sustainability with consumer demand for eco-conscious products. As we approach the final question in our exploration of sustainability in digital product design, we turn our focus to the challenge of balancing scalability and sustainability in the ever-expanding digital landscape. We seek insights into the strategies and innovations that can foster the development of sustainable digital ecosystems, ensuring that growth aligns harmoniously with environmentally responsible practices. As the demand for digital products continues to grow, how can we ensure that scalability and sustainability go hand in hand? What strategies or innovations can support the development of sustainable digital ecosystems? Bhuva emphasized that establishing robust sustainability metrics and reporting mechanisms, coupled with unbiased and voluntary ESG reporting, were identified as key strategies for embedding sustainability from the product's inception. Additionally, Bhuva pointed to the United Nations' 17 Sustainable Development Goals as a valuable framework to guide sustainability efforts throughout a digital product's lifecycle. Bhuva also highlighted the significance of metrics like Metric Tons by Gas, Operational Safety Indicators, and the integration of ESG considerations into the supply chain. Thomas emphasized the importance of considering the external impact of a product while striving for technical efficiency, particularly in aspects like loading times. He also highlighted the significance of maintaining an emotional perspective of users, reinforcing the idea that sustainability should encompass not only technical cleanliness but also user-centric experiences. These practices contribute to building sustainable digital ecosystems where scalability is achieved without compromising on environmental responsibility or user satisfaction. Keely's insights into achieving scalability and sustainability in digital ecosystems encompass several key strategies. First and foremost is the importance of local community engagement, tailoring XR solutions to address specific needs while avoiding overburdening local resources. Transitioning to cloud-based XR reduces hardware demands for users, favoring energy-efficient devices and green-powered data centers. Optimized content creation prioritizes environmental consciousness, minimizing resource-intensive elements. Advocating for recyclable XR device designs promotes sustainable lifecycles. Finally, harnessing XR's immersive capabilities for environmental education fosters a sustainability ethos, emphasizing the real-world impact of eco-conscious choices. These strategies together provide a comprehensive approach to harmonizing scalability and sustainability in the ever-expanding digital landscape. "Regarding supply chain self-measurement of suppliers, partners, and directors, are not sufficient. It's critical to delve into multiple levels and across geographies to evaluate the intricate production, services, and business processes, ensuring a balanced consideration of quantity and quality data." - Bhuva Shakti In closing, our exploration of sustainability in digital product design has been a journey through the intricate landscape of environmentally responsible practices in the digital realm. From the foundational importance of holistic sustainability to the tangible success stories and strategies shared by our expert interviewees, Thomas, Bhuva and Keely, we have gained invaluable insights into fostering eco-conscious innovation. As the demand for digital products continues to soar, the need for scalability and sustainability to coexist harmoniously has never been more critical. The strategies and innovations discussed in our interviews serve as a guiding light toward achieving this balance. We extend our heartfelt gratitude to our esteemed interviewees, Thomas, Bhuva and Keely, for generously sharing their valuable insights and experiences in the realm of sustainability in digital product design. Their expertise and dedication to fostering eco-conscious practices in the digital landscape are truly commendable. We salute their contributions to creating a more sustainable and user-centric digital future. Thank you for your time and wisdom. In our quest to champion sustainability in digital product design, we're excited to announce an invaluable opportunity for further exploration and upskilling. Join us at InnoHub: GenAI+, our upcoming bootcamp running from October 3rd to 18th. This immersive experience, organized by Evenness and Women in AI, powered by Qualcomm, and supported by tech communities, promises to be an enriching journey! It's a unique platform to deepen your understanding of ESG considerations, among other cutting-edge topics. As we've learned from our experts, the fusion of sustainability and innovation is the path forward, and InnoHub offers the knowledge and tools to navigate it. Don't miss this chance to amplify your impact in the digital landscape by weaving sustainability into the fabric of your work. Join us, and together, let's shape a more eco-conscious, user-centric, and sustainable digital future, reserve your spot clicking here. ---------- Are you interested in transitioning into Web3 and approaching it with a focus on accessibility, inclusion, sustainability, and efficiency? Let's book a call to discuss your needs. We are here to make your vision a reality—an extended reality

  • Innovation, Education, and Sustainability: The MiritiBoard VR Journey.

    Technological advancement has been a constant in human history. From the Industrial Revolution to the digital era, we have witnessed the profound impact technology has on how we live, work, and connect with one another. In recent years, we have seen the emergence of new and exciting technologies, such as virtual reality and augmented reality, which are redefining not only our society but also our planet. As we become increasingly immersed in a digital world, the need for companies that combine technology and sustainability has become more pressing than ever. These companies not only embrace innovation but also commit to doing so in a way that respects and protects our environment. One of these companies is InteCeleri. Inteceleri Education Technology is a startup created with the goal of developing innovative solutions aimed at contributing to the improvement of basic education quality in Brazil (IDEB), especially in the field of mathematics. We had the privilege of interviewing Walter Júnior, the CEO of InteCeleri, a company that embodies the fusion of advanced technology and a commitment to sustainability. The conversation with Walter shed light not only on the company's vision but also on how technology and sustainability are intrinsically linked. Our conversation started with a focus on sustainability, and Walter explained the origins of their project. Initially, they developed a series of applications, such as "Matematicando." However, it's worth noting that their journey into technology and education had an inspiring beginning. They first ventured to Silicon Valley, where they attended numerous seminars and conferences, absorbing the latest insights from leading experts. It was there that they witnessed the rapid growth of virtual reality and other emerging technologies, with tech giants like Google heavily investing in this realm. Motivated and energized by what they had seen and learned, they returned to Brazil with a renewed determination to create an application that would harness these technologies for educational purposes. This was the genesis of "Matematicando," a memory game that would later become a significant part of their mission to revolutionize education. In this game, colors and neurolinguistic activities are associated with mathematical operations to facilitate learning. The colorful multiplication table is available in both book and app form for smartphones, tablets, and computers. Basic operations like addition, subtraction, multiplication, and division are presented with five levels of difficulty to encourage student engagement and development. They also created "Geometricando," aimed at teaching plane and spatial geometry. "Geometricando" enables students to identify geometric shapes and bridge the gap between theory and practice. It provides a gamified environment where students earn points for correct answers, making learning interactive and fun. Another project is called "Geometa" that aims to show geometric shapes in the metaverse. Bringing more interactivity in the classroom in many ways! Their instagram is full of videos and experiences! As they initially had these applications in place, the need arose for students to have virtual reality glasses to better visualize and interact with their learning materials. However, the price of devices like the Oculus Quest and similar ones was prohibitively expensive for a large portion of the underprivileged population in Belém, Pará. It was from this need that they began to realize they could create something more affordable—an accessible headset that could bring education to more and more people. Their vision was clear: to bridge the gap between technology, education, and sustainability by creating an affordable virtual reality solution. This initiative not only aimed to improve the learning experience but also to make it accessible to those who might not have had the opportunity otherwise. It's a testament to the power of innovation, driven by a deep commitment to education and sustainability. Continuing with Walter's account of their journey, he explained that, recognizing this need, they embarked on the creation of a virtual reality headset and began sourcing the raw materials required for its production. It was then that they turned their attention to the Miriti tree, which is abundant in the Amazon region. The unique characteristic of the Miriti tree, being a palm tree, is that as it grows, some branches naturally fall off. These fallen branches became the primary source of raw material for their project. In other words, the harvesting process does not harm the environment in any way because the materials used are discarded by the tree itself. Miriti wood is highly valued by the local population for crafting toys and ornaments during a religious period called "Círio de Nazaré". The Miriti tree holds a special place in the hearts of the community, often referred to as the "tree of life." Take a closer look at how the process is carried out: With the raw materials readily available, they embarked on the design process for the virtual reality headset. They experimented with various shapes and forms until they arrived at the current design. Today, the headset that's called MiritiBoard, is offered in both unpainted and painted versions. What's particularly special about the painted versions is that the intricate artwork is done by local women from the community. These talented artists incorporate themes and designs inspired by Amazonian culture. Different paintings on MiritiBoard VR This approach not only adds a unique and culturally rich dimension to the product but also provides meaningful economic opportunities for women in the local community. It's a beautiful example of how technology and sustainability can be woven into the fabric of a community, fostering creativity and supporting local talent. When asked about how their sustainability concerns influenced the design and user experience, Walter explained that their primary goal was to find a low-cost raw material that users could easily access—a sustainable and manageable option for communities. Additionally, being in the heart of the Amazon rainforest, they felt a deep connection to sustainability and respect for nature. This led them to create something that had an appearance of rusticity, reminiscent of tree bark, while also maintaining a modern touch. He continued saying: "I believe that in the near future, we will increasingly begin to look for and consume innovative technological solutions that generate the least possible impact. This is already happening with some basic products, like T-shirts and bags, and it will continue to grow. For instance, consider a mobile phone—how much does it impact the environment? This is a trend that will gradually increase, and I believe we will reduce consumption levels to respect nature." "MiritiBoard is an example of this. We've created a headset for use in the metaverse, using a very affordable and sustainable raw material. It not only minimizes environmental impact but also generates economic activity within the forest. We are benefiting forest communities by bringing resources to them without causing significant disruption, creating a virtuous cycle that we are constantly improving." - Walter Júnior, CEO of InteCeleri. Moreover, to extend knowledge in an innovative way to a broader audience, they have created the Maker Lab, a mobile laboratory that teachers can use and distribute to students in the classroom. It comes equipped with various cellphone devices, all pre-installed with the necessary applications, and multiple MiritiBoard VR units for each student to utilize! Take a look: As our interview draws to a close, after exploring so many incredible and inspiring aspects, we posed the following question: "Apart from the environmental benefits, what social and cultural impact do you hope to see from the use of MiritiBoard?" He responded with immense pride in the team's journey and what they have achieved thus far. Today, they are generating economic activity for a group that, in the past, faced significant challenges. In the future, they plan to create a production and training environment for the community where possibilities won't be limited solely to building headsets but will encompass the manufacturing of a wide range of objects, packaging, instruments, toys, and much more on a larger scale with a smaller workforce. Another point of pride is that the final stage of MiritiBoard production is carried out by women from the community. They are raising this banner alongside these women, valuing their contributions and involving them in the process, allowing them to recognize their own power. Through this process, they are also promoting Amazonian culture through the art of design and painting, so that more people around the world can get to know it. Applied to education, this brings even greater joy because they know that the new concept of learning and teaching will be magnificent! We would like to extend our heartfelt gratitude to Walter Júnior for sharing his remarkable journey and the innovative project that is MiritiBoard VR. It's a testament to the incredible potential that lies at the intersection of technology, sustainability, and education. As we conclude this interview, we'd like to leave you with a valuable lesson to ponder. The emerging metaverse, with its vast opportunities and immersive experiences, is not just a glimpse into the future of technology but also a reminder of our responsibility towards the environment. Projects like MiritiBoard VR showcase that we can harness innovation while respecting and preserving our natural world. In this rapidly evolving digital landscape, let's keep in mind the importance of sustainability and how our choices can impact the planet. Just as the Miriti tree sheds its branches naturally, allowing for sustainable materials, may we all strive to embrace technology in a way that nurtures and sustains the world we live in. ---------- Are you interested in transitioning into Web3 and approaching it with a focus on accessibility, inclusion, sustainability, and efficiency? Let's book a call to discuss your needs. We are here to make your vision a reality—an extended reality

  • Unveiling the Metaverse: Sheila Phicil's Insightful Talk

    The building of the metaverse is an ever-evolving journey, marked by the continuous creation and expansion of innovative technologies like virtual reality and generative AI. However, the metaverse concept remains distant for a majority of people around the world who are unsure about where and how to begin their exploration. Recognizing this gap, the Academy of Management took the initiative to offer individuals the chance to learn from a true expert—one who could provide valuable insights and guidance into the metaverse's intricate landscape. For this captivating talk, Sheila Phicil, Evenness' Web3 Strategy & Investor Relations expert, sparked the curiosity of over 40 attendees as she delved into the fascinating world of the metaverse. An atmosphere of excitement and anticipation filled the room, as Sheila's words resonated with those eager to explore the future of work, connectivity, and innovation. Sheila's introduction was personal and relatable, as she shared her own journey into the web3 world, which began with cryptocurrency investments and the acquisition of VR goggles in 2021. Initially purchased for fitness purposes, these goggles eventually unveiled a world of new platforms and possibilities, igniting her passion for the metaverse's boundless potential. As the room buzzed with anticipation, Sheila introduced the metaverse as "the next step of the internet." In her adept description, the metaverse transcends traditional online experiences, offering an immersive and interconnected realm that has the power to revolutionize the way we interact and connect with technology and each other. With this powerful foundation laid, Sheila led the audience on an illuminating journey through a timeline of significant technological milestones that shaped the metaverse's evolution. From the coinage of the term "Metaverse" to the emergence of virtual worlds, such as Second Life, and Minecraft, and breakthroughs in VR technology, release of Oculus Quest, Travis Scott perfoming in the metaverse to milions of people, the timeline illuminated the metaverse's remarkable progression. Examples of advancment in the web3 world, the Oculus VR googles and the game Second Life. Throughout her talk, Sheila engaged the audience with thought-provoking questions, leading to captivating insights. One pivotal moment came when she challenged attendees to identify the common thread linking various metaverse-related events. While gaming platforms were a popular response, Sheila highlighted the even more important factor: community. As she emphasized, the metaverse's evolution is driven by the strength of its communities, mirroring the essential role of human connections in any technological advancement. "Communities of people are really the ones who are innovating the metaverse and the products. Gaming is just one way that communities form, if people wanna be aware of what is happening next and how the metaverse may be use, they really have to tap into know those communities." - Sheila Phicil. Transitioning seamlessly, Sheila addressed the challenges and complexities inherent in the metaverse journey. These obstacles included issues of accessibility, information accuracy, lack of regulation, misconceptions, and affordability. Sheila's candid acknowledgment of these challenges underlined the importance of addressing them to ensure a truly inclusive and responsible metaverse. Sheila's insights extended beyond theory, as she shared concrete examples of how Evenness embraces the metaverse's potential. She underscored Evenness' role as a trailblazer in metaverse building and web3 solutions. Evenness stands out as an ethical innovator, crafting solutions for remote collaboration, interactive events, and product testing in the metaverse. Sheila's insights showcased Evenness' commitment to accessibility, inclusivity, and sustainability, reflecting a philosophy grounded in ensuring equitable access to technology and tools for learning and growth. She highlighted Evenness' choice to hold most team meetings in virtual worlds like Spatial, fostering an atmosphere akin to interacting with digital colleagues. Additionally, Sheila shed light on Evenness' integration of virtual assistants powered by AI, such as SAIGE. These assistants provide guided navigation through the complexities of the metaverse, enabling smoother journeys for individuals venturing into this exciting landscape. Evenness' team meeting at Spatial, and virtual assistant SAIGE. Addressing an audience query about integrating web3 tools into established businesses, Sheila introduced the Evenness' Circle of Trust project—an endeavor that empowers executives to leverage web3 technologies to shape the future. By utilizing AI and connecting with vetted advisors, the project exemplified the possibilities for established companies to embrace the metaverse's potential Sheila's impactful talk reached its zenith with a hands-on experience, as she introduced augmented reality to the audience. This captivating demonstration offered a glimpse into the metaverse's power to enhance our reality and deepen our engagement with technology. You can try it too, poiting your cellphone's camera into the QRcode: The Academy of Management's initiative to bring Sheila Phicil to the talk proved invaluable, providing attendees with invaluable insights into the metaverse's transformative potential. Sheila's expertise, passion, and commitment continue to inspire a growing community eager to navigate the metaverse's uncharted waters. As the metaverse continues to evolve, Sheila and Evenness stand as beacons of innovation, guiding individuals and businesses toward a future brimming with possibilities. Through Sheila's words and expertise, the path to the metaverse becomes clearer, promising a future of connectivity, collaboration, and boundless exploration. ⭐️🌍📢 Follow us on LinkedIn and Twitter (@EvenessRocks) and join us for our next meetups and masterclasses. Stay updated on the latest advancements in the Web3 space and join the discussion as we delve into the trends highlighted in our report. Let's work together to push the boundaries of web3 and make it a more sustainable future! Interested to showcase your business/products or organize events virtually by using immersive technology? Let's book a call to discuss.

  • The Power of Sustainable and Accessible Design in the Digital World - Part 1

    In our rapidly evolving digital landscape, technology continues to advance at an astonishing pace, reaching more people every day. As this technological revolution unfolds, it brings with it a multitude of challenges that need to be addressed. Two crucial challenges that have emerged on the forefront are accessibility and sustainability. The pursuit of creating a more inclusive society, where individuals with different abilities can thrive equally, and the urgent need to embed sustainability into the very fabric of our digital products and services. At Evenness, we understand the significance of these issues and have made them the pillars of our mission. Our company is built on the principles of inclusion, accessibility, and sustainability, and we strive to empower individuals and organizations to embrace these values. In our commitment to raising awareness and promoting meaningful conversations, we are delighted to present a series of interviews with distinguished specialists who are driving progress in the fields of accessibility and sustainability in digital innovation. These experts bring their expertise, passion, and deep insights to the table, offering a glimpse into the exciting advancements being made in these vital areas. Through this blog post, we aim to highlight the importance of inclusion and accessibility, and how they intersect within the digital landscape. By sharing the thoughts and experiences of these exceptional individuals, we hope to inspire readers to recognize the transformative potential of technology and join the movement towards a more equitable and sustainable future. Without further ado, let us introduce you to our extraordinary panel of specialists who are reshaping the landscape of sustainable and accessible digital innovation: Meryl Evans - LinkedIn Top Voice in Disability Advocacy, Global Accessibility Consultant; Professional Speaker and Trainer in her company Maryl.Net. Z Gaelyn-Levai - Adviser on Accessibility at Evenness Soren Hamby - Senior Manager of UX Design and Digital Design at Benjamin Moore and Co. Chey Mayer - Product Manager, Accessibility & Inclusion at Evenness In the ever-evolving realm of digital technology, where innovation knows no bounds, ensuring accessibility has become an indispensable cornerstone. But what are the key factors that truly make a digital product accessible to everyone? How can designers and developers ensure inclusivity in their work? To shed light on these crucial questions, we turn to specialists to help us. Meryl Evans emphasizes that true accessibility is not about achieving perfection for everyone, as what suits one person may not work for another. Instead, designers and developers should focus on providing options and choices, allowing users to tailor their experience. Universal design principles ensure that the product accommodates the highest number of users, promoting inclusivity. Z Gaelyn-Levai emphasizes four key principles for creating accessible digital products: perceivable, operable, understandable, and robust. These principles focus on making products valuable, easy to use, comprehensible, and adaptable to future changes. By considering these aspects, designers can empower independence and inclusivity among users with diverse needs. Applying Web Content Accessibility Guidelines further enhances testing and evaluation, ensuring a truly inclusive digital landscape. Soren Hamby highlights the importance of including people with disabilities in the design and development process of digital products. They emphasize the need to involve testers with diverse disabilities to ensure comprehensive accessibility. Soren recommends a mix of manual and automated testing, recognizing that automation is valuable but not a complete solution. Educating designers and developers about accessibility and the disability experience is crucial for creating inclusive products. Famous and important people with disabilities: Stephen Hawking, Aaron Fotheringham, Andrea Boccelli, Nick Vujicic, Judy Heumann, Sen. Tammy Duckworth, Stella Young and Jillian Mercado. To know more about them click here and here. Unfortunately, accessibility has often been relegated to the status of a legal obligation or an afterthought in product development. However, the true essence of accessibility lies in its potential to create inclusive experiences for users of all abilities, so, How can we foster a mindset where accessibility is integrated from the initial stages of product development? Z Gaelyn-Levai emphasizes the need for early integration of accessibility, challenging the prevailing afterthought approach in industries. They stress the importance of showcasing the value of change through cultural inclusion and representation, aligning words with actions to demonstrate genuine commitment to accessibility. The top three must-have features for enhancing accessibility in digital solutions include robust representation, ADA(Americans with Disabilities Act) compliance for internal websites, and action-oriented implementation of accessibility measures. Prioritizing these features fosters a more inclusive and accessible environment for all users. To foster a mindset where accessibility is integrated from the initial stages of product development, Soren Hamby advocates for showcasing the value of change through cultural inclusion. They suggest incorporating diverse representation, language, and policies throughout the organization. Making accessibility a standard part of development practices and emphasizing its significance in the company's core values can also help embed accessibility into the team culture. To ensure inclusivity from the start, Meryl Evans advocates involving people with disabilities during the ideation stage. This helps avoid afterthoughts and legal compliance issues. By having individuals with disabilities on the development team, the motto shifts from "Nothing about us without us" to "Nothing without us," ensuring continuous involvement and feedback. Chey Mayer emphasizes three key tactics to foster early and thoughtful integration of accessibility in product development: education and awareness, engaging people with disabilities in the design process, and incorporating accessibility into design and development tools. "Take a moment to think about your family and friends – how many of them have ADHD or other cognitive disabilities? How many suffer from arthritis or other disorders that cause chronic pain? I guarantee we all know someone who could benefit from more inclusive and accessible products. Creating this awareness within your team is a great place to start." - Chey Mayer We also asked them: What would you consider as the top three must-have features for individuals who are just beginning to revise their digital solutions to enhance accessibility? One by one they all gave us great contributions. Meryl Evans suggests three must-have features for enhancing accessibility: smooth navigation for screen readers, providing multiple ways to interact with the product, and offering effortless channels for users to provide accessibility feedback. This approach ensures that users of all abilities can engage with the digital solutions. As for Z Gaelyn-Levai, they answered the first thing should be "talking to your accessibility audience", that way we can get their feedback on the draft of the project, seeing if its inclusive, is functional. Second is ti give the user power to do what need to be done. The final one is that the product need to be adaptable. For individuals beginning to enhance accessibility in their digital solutions, Soren Hamby advises focusing on education and getting familiar with accessibility guidelines. They recommend going broad and then diving deep into the specific areas they are working on, leveraging design systems to support accessibility efforts. For individuals revising digital solutions to enhance accessibility, Chey Mayer recommends focusing on keyboard functionality, formatting content for screen readers, and designing with simplicity and predictability in mind. "Making the product adaptable, it's really important to include the community in the very beginning on the conversation, this way you will get a lot more of respect, and a lot more money. Because we're probably gonna be consumers, for we know that that company or organization has our community in mind. It's like the LGBTQ+ community, if they support us we support them, if they are loyal to us, we are loyal to them, is the same thing." - Z Gaelyn-Levai In this other question, we explore a notable digital product or solution that has successfully prioritized accessibility. Discover the key elements that contributed to its outstanding success in fostering inclusivity and user engagement. Could you share a notable example of a digital product or solution that effectively prioritizes accessibility? What were the key elements that contributed to its success? Regarding a notable example of an accessible digital product, Soren Hamby mentions their work with Waymo, a driverless ride-sharing company. By involving people with disabilities in the design process, Waymo introduced features like sound and visual cues for identifying approaching rides, enhancing the independence of users with different disabilities. For Chey Mayer, a notable solution that has effectively prioritized accessibility is This product can integrate with virtual meeting platforms, like Zoom, and it will automatically create a transcript of the live meeting. successfully addresses accessibility for a wide range of users. It can help folks with cognitive disabilities focus and retain information from work meetings by allowing them to revisit the transcript later to review what was said. Similarly, it supports people who are deaf or hard of hearing by allowing them to follow along with discussions as they are transcribed live. Meryl Evans points to Stark as a leading example of a digital product that prioritizes accessibility. By integrating tooling and automation into their design process, Stark streamlines accessibility workflows for product teams, setting a positive example for an inclusive workplace. Z Gaelyn-Levai presented some great examples, Microsoft was one of them, as she work with them in the accessibility team, MetLife insurance was their second example for having inclusion even on their website. Michigan State University is another example of inclusion, such as University of Florida for having a Certificate of Desabilities in Society, such as Dyslexia, bringing more attention and education about he subject. In the fifth question, we delve into the intriguing intersection of sustainability and accessibility within the realm of digital products. Explore the dynamic relationship between these two crucial aspects and uncover the unique challenges and opportunities that arise when designing for a more inclusive and environmentally conscious future. For that we asked the following question: How do you see the intersection of sustainability and accessibility in the realm of digital products? Are there any specific challenges or opportunities that arise from this connection? For Chey Mayer, the intersection of sustainability and accessibility is highlighted, showing how accessible design addresses social equality, economic viability, and environmental protection. The challenge arises in speed to market, where awareness and education play crucial roles in prioritizing accessibility. Meryl Evans highlights that Inaccessible designs often result in bloated code and slow performance, draining energy resources. Prioritizing accessibility leads to cleaner code and faster interactions, contributing to a more sustainable digital landscape. Z Gaelyn-Levai reenforces their comment on making the product adaptable, invest in longevity on products as well. Making sure that what its created is not a problem, for example, new headsets when not adaptable, they need to create new ones so it's not sustainable then if instead they create one module that's adaptable to more consumers. In the intersection of sustainability and accessibility, Soren Hamby highlights harm reduction, ensuring accessibility solutions are affordable and usable for all. They advocate for creating products that can repurpose existing technology, reducing the burden on people with disabilities to purchase expensive assistive devices. "Disability tax is a quote tax because it takes longer for people that have disabilities often to do something. Some people can't afford to live in the suburbs and have to live in a big city because they need access to public transportation so that's more expensive. Or they have to get their house fitted with ramps and all kinds of accessibility requirements. When I think about sustainability, I also think about that, about making things that last really long time or take less new things to operate than everything else that is built out there." - Soren Hamby Now, as the interview draws to a close, the focus turns towards the future of accessible digital products. Delve into the exciting possibilities and advancements that lie ahead in the ever-evolving landscape of technology. Explore the potential for greater inclusivity and discover the emerging trends that spark enthusiasm for a more accessible and inclusive digital world. We asked our last question: As technology continues to evolve, what do you envision for the future of accessible digital products? Are there any emerging trends or advancements that excite you? Z Gaelyn-Levai told us that what is exciting for them is when people from different companies sit togheter to talk and discuss various topics, working together to find solutions. Looking to the future, Soren Hamby envisions more accessible products and hopes that accessibility becomes a central part of design and development curriculums. They anticipate greater cross-functionality between accessibility and user experience, with automation and innovative solutions enhancing digital accessibility for everyone. Ultimately, they emphasize the need for compassion and kindness to create a more inclusive world. Chey Mayer envisions a future where accessible products drive innovative competition in the marketplace. The exciting potential of Artificial Intelligence and Augmented/Extended Reality in providing real-time captions, translations, and immersive experiences opens up new possibilities for accessibility and inclusion. Meryl Evans envisions an exciting future for accessible digital products, particularly in the integration of artificial intelligence. However, challenges like addressing bias and ensuring representation for underrepresented groups need attention. Meryl cites Be My Eyes as a promising example of AI integration in accessibility. The platform utilizes AI to assist users, but it also connects them with human volunteers when needed. This seamless blend of AI and human support showcases the potential of AI in enhancing accessibility. "It's the one everyone is talking about. The use of artificial intelligence. Automatic captions use artificial intelligence. The automatic captions are not perfect, but they opened the door wide for me and made me feel more included." - Meryl K. Evans As we embark on this exciting journey of new ideas and creations in technology and in the web3 world, it is imperative that we recognize the importance of accessibility. The true power of technology lies not just in its capabilities but in its ability to reach and empower every individual, regardless of their abilities or limitations. By fostering a mindset of early integration of accessibility in product development, engaging people with disabilities in the design process, and incorporating inclusive features, we can pave the way for a more inclusive and efficient digital landscape. In closing, we extend our heartfelt gratitude to the experts who generously shared their valuable insights on accessibility in the digital realm. Your expertise and passion have shed light on the significance of inclusive design and its transformative impact on the lives of individuals with disabilities. Thank you for your invaluable contributions to this important discourse, reminding us that together, we can create a world where everyone is welcomed and included. Embracing accessibility means embracing the diverse voices and perspectives that make up our global community, affirming that we are all part of this interconnected world. Together, let us strive to build a future where accessible digital products open doors to new opportunities and unite us in a collective journey of progress and inclusivity. ---------- Are you interested in transitioning into Web3 and approaching it with a focus on accessibility, inclusion, sustainability, and efficiency? Let's book a call to discuss your needs. We are here to make your vision a reality—an extended reality

  • Tessa's Story: Embracing Growth in AI with Evenness

    At Evenness, a dynamic and innovative technology startup focused on immersive, inclusive, and accessible AI & Web3 solutions, we firmly believe in nurturing diverse talents and shaping future leaders. Today, we want to share an inspiring story of Tessa Clement, our intern who embarked on an 8-month journey with us during her studies at CODAM College. Tessa's story serves as a beacon of inspiration for everyone envisioning a career in frontier tech. With a passion for technology and a determination to excel, Tessa started her internship program with Evenness at the end of 2022. From the moment she stepped through our virtual, metaverse doors, her dedication and eagerness to learn were evident, setting the stage for a remarkable growth filled with learning, hands-on innovation, and personal development. Bruce Hoffmann, CTO at Evenness, describes Tessa as a force of nature who fearlessly embraced new challenges and immersed herself in various projects: "Tessa's mastery of React, NodeJS, and PostgreSQL impressed the team, and she quickly adapted to working with various tech stacks, including immersive technology and generative AI. Her seamless embrace of agile working methods was evident through her excellent project management abilities, as she created scope documents and sequence diagrams." Tessa's internship had a profound impact on her career goals, helping her discover her love for the startup culture. Embracing multiple roles and responsibilities, she relished the opportunity to contribute her ideas to the product development process. Evenness provided her with a fast-track to grow in her chosen field of AI. "Because of my internship, I found out that I really love working at a startup due to having multiple roles and responsibilities and being able to give input on the products. I also was able to grow in the field that interests me the most: AI," - shares Tessa. One of Tessa's significant projects was SAIGE, our Avatar-shaped AI Assistant for personalized and guided learning. She played a pivotal role in creating the persona and developing a proof of concept. “I loved working on SAIGE since I not only created the persona but also was able to create a proof of concept. It was very cool to create the whole thing from A to Z and also very valuable since I learned multiple aspects of creating a chatbot like the personality design, conversational design, and the technical skills with Python, Natural Language Understanding, and various Deep Learning models.” - says Tessa Clement. Working collaboratively with Team Evenness, Tessa not only acquired new skills but also actively contributed her findings and ideas: “The most memorable moment for me was when Ned Shoaei, XR Designer at Evenness, and I were going back and forth on Discord about the Unity code since we wanted to connect the chatbot with the avatar. I made some adjustments to her code, but it didn’t work, etc., so I was sitting on the train trying to respond to the error messages she got. Then all of a sudden, she calls: IT IS WORKING!! A lot of screaming in the train. The other passengers were looking at me like I had 7 heads! 🙂 It was so funny and also such an amazing feeling that we finally accomplished this.” Other remarkable highlights of Tessa's journey at Evenness were the opportunities to attend industry-focused events, such as Chatbot Europe & TNW, and broadening her network and expertise by enrolling in the Women in AI Netherlands Mentorship program, where she could learn directly from leaders, receive guidance, and expand her network. As well, to participate in the Circle of Trust immersive podcast series, sharing her knowledge and insights on Generative AI. Watch this episode to see Tessa in action. Tessa's internship at Evenness was undoubtedly an adventure filled with challenges, victories, and incredible growth. In the beginning, she found herself thrown into the deep pool, striving to stay afloat as the startup culture and ways of work were new to her. However, as time passed, her determination, team support, and hard work led to immense personal and professional development. "It was quite an adventure with hardships, moments of victory, and great people. I was thrown into the deep pool trying to stay afloat, which was hard in the beginning, but my growth was immense. I’m happy to have had my first work experience at Evenness, not only because it is a great foundation for working in startups but also because of the amazing team," - says Tessa Clement. “The world needs more talents like Tessa—exceptional, dedicated, and passionate about AI and technology. At Evenness, we are committed to supporting diverse talents across emerging technologies, creating an inclusive environment where unique perspectives thrive. Tessa's journey exemplifies our mission to nurture the next generation of pioneers who will shape the future of transformative industries,” - shares Eve Logunova-Parker, Founder & CEO of Evenness. Thank you, Tessa, for being an invaluable part of the Evenness team over the past 8 months. We are immensely proud of your growth and achievements during your internship! As you venture into the next chapter of your career, we wish you all the best and every success as you continue to develop your passion for AI. We would definitely recommend you to any future employer that you may consider. Your future holds tremendous promise, and we have no doubt that you will continue to shine brightly in the Emerging Tech industry. Our metaverse doors are always open for you, so see you soon! ⭐️🌍📢 Are you interested in gaining experience & skills in the immersive and emerging tech domain while working on exciting projects that make a positive impact? Let us know by contacting us via We are always on the lookout for talented and passionate tech enthusiasts, whether you are a developer, content writer, or a career shifter willing to live and work their passion! Interested to showcase your business/products or organize events virtually by using immersive technology? Let's book a call to discuss.

  • Beyond Boundaries: How Web3 Tools Empower Accessibility for All

    As the United States prepares to celebrate Disability Pride Month this July, we honor the passage of the landmark Americans with Disabilities Act (ADA) in July 1990. This month serves as a tribute to the resilience, achievements, and contributions of individuals living with disabilities, while also highlighting the ongoing journey towards a more inclusive society. Since then, there has been progress in advancing the rights and inclusion of people with disabilities, but there is still much work to be done. Fortunately, new technologies such as augmented reality, virtual reality, web3, mixed reality, IoT and more are offering exciting opportunities to improve the lives of people with disabilities. These Web3 tools have the potential to break down barriers, creating a world where inclusivity and empowerment go hand in hand. It is truly awe-inspiring to witness how these cutting-edge technologies are transforming the lives of individuals with disabilities. With each passing day, innovative companies are harnessing the power of AR, VR, the metaverse, and more to offer solutions that address the unique challenges faced by those with disabilities. In this blog post, we proudly present five remarkable companies that exemplify the incredible potential of Web3 tools in championing accessibility and making a positive impact on the lives of people with disabilities. Each of these companies serves as a beacon of hope, demonstrating how the fusion of technology and empathy can lead to a brighter, more inclusive future for all. Cases that helps technology meet inclusion: Virtuleap Is a health and education VR startup dedicated to transforming the cognitive assessment and training industry using cutting-edge technologies like virtual reality and artificial intelligence. By merging VR immersive features with neuroscientific research, Virtuleap is making significant strides in addressing various cognitive disorders, including traumatic brain injuries, ADHD, and dementia. You can take a look on a study about the effects on ADHD At the heart of Virtuleap's offerings lies the Enhance VR library, a collection of immersive games designed to target crucial brain functions such as memory and motor control. These games are meticulously developed based on scientific research, enabling comprehensive cognitive learning tasks. In comparison to traditional screen-based instruments, portable virtual reality devices deliver a more holistic and simultaneous set of sensory stimulations, enhancing the effectiveness of cognitive training. IrisVision Is pioneering a world where vision health is seamlessly integrated into daily living and accessible to everyone. IrisVision's mission is all about restoring sight almost instantaneously, giving individuals with moderate to severe visual impairments the power to live independently. Their solution allows users to see and connect with the world right from the safety and comfort of their own homes. But what's truly impressive is the range of conditions they cater to. Whether it's Macular Degeneration, Diabetic Retinopathy, Stargardt Disease, Retinitis Pigmentosa (RP), Ocular Albinism, Optic Neuropathy, Optic Atrophy, or more, IrisVision's got you covered. They've combined neuroscience, augmented reality, and wearable mobile devices to create something truly groundbreaking. The best part is that they've worked with experts at Johns Hopkins to develop this incredible technology. It's backed by real science and research, which makes it even more reliable and trustworthy. So far, they've already helped over three thousand people see more clearly and improve their lives. EmbodiedLabs EmbodiedLabs is all about harnessing the power of Virtual Reality to promote empathy and compassion. Their innovative VR simulations provide unique and eye-opening perspectives on various health conditions, including dementia, vision impairment, and more. Through these experiences, caregivers, healthcare professionals, and individuals alike gain profound insights into the challenges faced by those with these conditions. With a focus on fostering empathy, these experiences enable users to walk in the shoes of others, fostering a deeper connection and understanding. By collaborating with experts in the healthcare industry, EmbodiedLabs ensures that their VR content is authentic and based on real-life experiences. This commitment to accuracy and realism makes their simulations even more compelling and valuable for learners. EyeMine by SpecialEffect Gaming is an incredible medium that brings joy, excitement, and endless possibilities to millions worldwide. But what about individuals with physical disabilities who face challenges in traditional gaming setups? That's where EyeMine, a groundbreaking tool developed by SpecialEffect, enters the picture. EyeMine allows gamers to control the popular game Minecraft using just their eye movements. Through eye-tracking technology, players can navigate, interact, and build in the virtual world with remarkable ease and precision. This opens up a world of opportunities for individuals with physical disabilities, providing a new sense of freedom and empowerment. The impact of EyeMine is nothing short of transformative. Players who previously faced barriers in traditional gaming setups can now immerse themselves in the expansive Minecraft universe, expressing their creativity and engaging with others on equal footing. The tool's accessibility and inclusivity not only benefit players but also promote a more diverse and welcoming gaming community. Virtual Rehab Virtual Rehab is a pioneering company that uses virtual reality to empower individuals with disabilities. Their VR-based rehabilitation programs target cognitive, physical, and emotional challenges, promoting faster recovery and improved well-being. By offering accessible and engaging VR experiences, Virtual Rehab transforms traditional therapy, making a positive impact on the lives of those with disabilities. These visionary companies prove that technology is not just a tool but a force for positive change. They are breaking barriers, shattering limitations, and ushering in an era of inclusivity and empowerment. With each innovative solution, they open doors to new opportunities, enabling individuals with disabilities to navigate the world with confidence, independence, and joy. As we celebrate the remarkable strides made by these companies, let's also recognize the larger ripple effect they create. By embracing assistive technology and inclusive design, they inspire a wave of positive change across industries and societies. We witness the birth of a more empathetic and compassionate world, where every individual is valued, celebrated, and provided with equal opportunities. So, as we look ahead, let's embrace this journey of progress, compassion, and inclusivity. Let's walk hand in hand with these remarkable companies as they forge a path towards a more accessible and empowering world for all. ⭐️🌍📢 Visit our Home page to subscribe to our blogs and news to stay updated on the latest advancements in the Web3, AI & Metaverse domains. Interested to showcase your business/products or organize events virtually by using immersive technology? Let's book a call to discuss.

  • NVIDIA AI Tech Revolutionizes Carbon Capture & Storage.

    In an era where combating climate change is of utmost importance, revolutionary advancements in technology are paving the way for innovative solutions. NVIDIA, a leader in AI technology, has recently taken a giant leap forward in the realm of carbon capture and storage (CCS). In this blog post, we will explore how NVIDIA's AI technology is transforming the landscape of CCS and how it can contribute to achieving net-zero goals. At the heart of NVIDIA's groundbreaking achievement lies the concept of carbon capture and storage digital twins. These virtual replicas mimic the behavior and intricacies of real-world CCS systems, enabling accurate modeling, analysis, and predictions. By harnessing the power of AI algorithms, these digital twins leverage vast amounts of data to optimize the performance of CCS technologies, enhancing their efficiency and effectiveness. Nvidia introduces its AI approach to carbon sequestration that CCS scientists can readily use in real-world applications through Nvidia Modulus and Nvidia Omniverse. Reimagining CCS Modeling: NVIDIA's Innovative Approach: Source: Nvidia's website The video below provides a detailed view of the CO2 storage process in an underground reservoir, using simulation data from "Accelerating Carbon Capture and Storage Modeling Using Fourier Neural Operators." The video showcases the distribution of CO2 to wells and its pumping into the reservoir, highlighting pressure buildup and CO2 saturation over a 30-year period. The visualization was created in Omniverse, with data prepared in ParaView. These insights lay the groundwork for a transformative AI-powered CCS digital twin, utilizing NVIDIA technology for interactivity and scale. By leveraging the NVIDIA digital twin platform, users can predict, visualize, and interact with the model to ensure safe and reliable storage. The NVIDIA digital-twin framework for scientific computing represents a significant advancement, driven by AI and accelerated computing, within the CCS field. This framework encompasses Modulus and Omniverse, enabling breakthroughs at a large scale. Digital Twin for Carbon Capture and Storage: Through the integration of AI technology, NVIDIA has achieved a staggering 700,000x-fold improvement in carbon capture and storage predictions. This breakthrough allows for a more accurate assessment of the potential of CCS systems, ensuring better planning and resource allocation for carbon capture initiatives. By accurately simulating and predicting various scenarios, stakeholders can make informed decisions, optimize operations, and ultimately accelerate progress towards achieving net-zero targets. The Nested FNO, designed for four-dimensional spatial-temporal modeling, accelerates predictions by almost 700,000 times. This model's rapidity and precision enable quick uncertainty quantification and risk assessment within minutes instead of decades. Discover the Nested FNO model in the /NVIDIA/modulus-launch GitHub repository to train it on your unique dataset and generate a digital replica of your reservoir. Additionally, the latest developments in Accelerating Carbon Capture and Storage Modeling Using Fourier Neural Operators have facilitated the creation of a captivating CCS visualization in Omniverse. These advancements lay the groundwork for constructing a large-scale CCS digital twin for climate mitigation in collaboration with prominent industrial partners. Trained Nvidia FNO models are available in a web application to provide real-time simulations for carbon capture and storage projects. Below, you will discover the CCS process and the invaluable role of AI technology in revolutionizing it: By leveraging NVIDIA's AI technology, organizations can drive sustainable innovation and foster collaboration in the pursuit of net-zero goals. The ability to optimize CCS systems through digital twins allows for continuous improvement and iterative refinements. This not only reduces the environmental impact but also enhances operational efficiency and cost-effectiveness, making sustainable practices more viable for businesses across various sectors. By harnessing the power of digital twins and unleashing the capabilities of AI algorithms, NVIDIA has significantly enhanced the accuracy of CCS predictions. This breakthrough has the potential to transform industries and accelerate the global transition to a sustainable future. As we continue to leverage technology in our fight against climate change, NVIDIA's advancements serve as a beacon of hope, inspiring us to embrace innovation and work towards a cleaner, greener planet. ⭐️🌍📢 Visit our Home page to subscribe to our blogs and news to stay updated on the latest advancements in the Web3, AI & Metaverse domains. Interested to showcase your business/products or organize events virtually by using immersive technology? Let's book a call to discuss.

  • VR Vacina: How Virtual Reality Revolutionizes Childhood Vaccinations, Bringing Joy and Comfort.

    As we celebrate Disability Pride Month in July, it's important to recognize and appreciate projects and initiatives that promote inclusion, diversity, and provide support to individuals with disabilities. In the web3 world, we embrace the opportunity to share and highlight such endeavors that bring peace of mind and help people overcome their traumas. One remarkable campaign that exemplifies the power of virtual reality in this regard is the "VR Vacina" project created by Ogilvy Brasil for the Hermes Pardini Hospital in Brasil. This campaign aims to alleviate the fear of needles among children by offering an immersive and entertaining experience through virtual reality. A little boy already using the VR goggles to start the immersive story. "To follow up the action, the nurse follows the story on a second screen". When a child arrives at the hospital to receive their vaccine, they are provided with virtual reality goggles. As the child watches a 360-degree video, the healthcare professional prepares the vaccine. The video presents a playful universe where a character, reminiscent of online RPG games, seeks the child's help to become a hero and save an entire kingdom. The moment the child witnesses the character applying a "special power" to their arm in the virtual world coincides with the nurse administering the vaccine in reality. Instead of crying, most children find joy in the adventure, overcoming their fear of needles and feeling a sense of accomplishment as they truly become heroes. The process is seen both in reality and from the children's perspective. Cláudio Lima, VP of National Creation at Ogilvy Brasil at the time, emphasized the practical use of technology in this campaign, stating, "What is most interesting about this idea is that we managed to give virtual reality technology a practical utility that solves a problem and creates a business opportunity for the client, the first to offer this type of service. And best of all, children don't cry, which is every parent's dream." Melissa Palmieri, Vaccine Coordinator at Hermes Pardini at the time, acknowledges the added comfort and well-being the technology brings to young consumers, which aligns with the brand's priorities. She shared her excitement, stating, "In my 15 years of professional experience with vaccines, it is the first time I've seen fear being transformed into entertainment thanks to virtual reality. Undoubtedly, this technology will bring great comfort to children, parents, and healthcare professionals. Customer well-being is a top priority for Hermes Pardini, which is why we believe in the proposition of this video." The cheerful little character happily talks directly to the child. The release of "VR Vacina" in 2017 marked an important milestone, demonstrating how innovative solutions can be utilized to improve medical experiences and address common fears and traumas associated with procedures. The campaign's success served as an inspiration and paved the way for further advancements in leveraging virtual reality and other technologies to enhance patient care and well-being. You can watch the entire campaign below: By leveraging the power of virtual reality, the "VR Vacina" campaign not only helps children overcome their fear of needles but also showcases how technology can be harnessed to provide practical solutions, create business opportunities, and prioritize the well-being of customers. This initiative serves as a shining example of how the web3 world embraces projects that contribute to inclusivity, diversity, and the overall betterment of society. ⭐️🌍📢 Follow us on LinkedIn and Twitter (@EvenessRocks) and join us for our next meetups and masterclasses. Stay updated on the latest advancements in the Web3 space and join the discussion as we delve into the trends highlighted in our report. Let's work together to push the boundaries of web3 and make it a more sustainable future! Interested to showcase your business/products or organize events virtually by using immersive technology? Let's book a call to discuss.


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